Ajinomoto supports coffee farmers for their sustainable productivity

          "Birdy®," the no. 1 brand of RTD coffee in Thailand for more than 30 years and one of the quality products under Ajinomoto Co., (Thailand) Ltd., puts an effort into promoting the sustainable productivity of Thai coffee farmers from planting until they become quality coffee beans, which reflects Ajinomoto’s intention to lift up the quality of life for Thai farmers while also providing consumers with high-quality goods.

          Since the beginning of business until now, Ajinomoto Co., (Thailand) Ltd. has had the intention to promote the quality of life of Thai coffee farmers by using high-quality coffee beans as the product’s raw material from domestic production sources exceeding 1,400 tons per year or representing the income of Thai farmers worth more than 129 million baht per year. The company aims to conduct its business toward sustainable development. In addition to setting a goal to reduce the environmental impact from business activities, the company has also initiated various activities to promote a better quality of life for Thai farmers, which are the upstream sources of the main raw materials used in the production of the company's products. Recently, the company has cooperated with government sectors and the Department of Agriculture to support and introduce know-how to coffee farmers in Tak Province, which is one of the sources of good quality coffee beans of Birdy’s products, by participating in promoting sustainable production of Thai farmers in every process from upstream to downstream. Starting from going to the area to exchange information and problems in cultivation that farmers were experiencing, then we bring about development and solutions for them, whether it be soil analysis, water supply management, farm management, plant disease prevention, including providing organic chemical fertilizer ‘Amimate®’ developed from fermented broth of AJI-NO-MOTO® MSG manufacturing process which helps to increase productivity while also avoiding the use of chemicals. This is regarded as a biological cycle that we’ve been supporting farmers for the best coffee bean leading to the high-quality raw material for producing the no.1 RTD coffee in Thais’ heart like “Birdy®”.

          For over 63 years, Ajinomoto has been conducting business in Thailand, giving importance to delivering value through products that understand the needs of consumers along with taking care of social and environmental problems to become a "solution-providing group of companies for food and health issues" under "The Ajinomoto Group Creating Shared Value (ASV)" as a conceptual framework for the Ajinomoto Group's work worldwide.