“Ajinomoto” becomes a Main Sponsor of the Highest Rank of the 31st SEA Games to be held in the Vietnam

          Recently, Ajinomoto Co., Inc.  (“Ajinomoto Co.”)  signed an official main sponsor agreement of the 31st Southeast Asian Games (“SEA Games”) to be held in Vietnam in May 2022. Ajinomoto Co. will provide support as a main sponsor of the highest rank of the SEA Games and to provide further support under the ASEAN Victory Project® through its six subsidiaries in the Southeast Asian countries which are mainly providing seasonings and beverage products as well as amino VITAL®, amino acid based products, to athletes from each country. 

          “Ajinomoto” is a global manufacturer of high-quality food and amino acid based products which has been contributing to food, health and nutrition through wide-ranging application of amino acid technologies. Since 2003, Ajinomoto Co. has been working on the Victory Project®¹ to support the conditioning of top-level athletes in Japan and conducting nutritional support activities utilizing the power of amino acids, including providing Ajinomoto Group products such as amino VITAL® and promoting the Winning Meals Kachimeshi®² to sport athletes. Since 2018 six Ajinomoto Group subsidiaries in the ASEAN region have pursued the ASEAN Victory Project®³ with sports associations, athletes, and sports schools in their respective countries. Ajinomoto Co. will use this official main sponsorship of the SEA Games as an opportunity to provide further support under the ASEAN Victory Project® through its subsidiaries in the ASEAN region. For Ajinomoto Thailand, the project was initiated in 2018 by supporting the sport nutrition program including knowledge and amino based products to Thailand Volleyball Association. With its tremendous success results, the company has been expanding nutrition supports to the Badminton Association of Thailand since 2020.

          The Ajinomoto Group aims to be become a “solution-providing group of companies for food and health issues” by unlocking the power of amino acids, aims to resolve food and health issues associated with dietary habits and aging, and contribute to greater wellness for people worldwide. Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids to aim for future growth by creating new value through sustainable and innovative solutions for communities and society. This reflects the essence of our business operating that we called “The Ajinomoto Group Creating Shared Value (ASV)” which focus on the social value creation in 3 aspects i.e. 1) create healthy living society 2) maximize food resource usage 3) create global sustainability. 
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1.     Support activities including guidance on sports nutrition and amino acid conditioning for top-level athletes at international tournaments.
2.     Ajinomoto Co.’s nutrition program for improving the nutritional environment of athletes.
3.     In 2018, AJINOMOTO (SINGAPORE) PRIVATE LIMITED began supporting the Singapore Swimming Association, PT AJINOMOTO INDONESIA began supporting an individual Indonesian swimmer, and AJINOMOTO CO., (THAILAND) LTD. began supporting the Thailand Volleyball Association. In 2019, AJINOMOTO PHILIPPINES CORPORATION began supporting an individual karate athlete, and Ajinomoto (Malaysia) Berhad began supporting a national sports school. In 2020, AJINOMOTO CO., (THAILAND) LTD. began supporting the Badminton Association of Thailand, and in 2021,      AJINOMOTO VIETNAM CO., LTD. began supporting Saigon FC, a professional football team.
 

For more information, please contact
Ajinomoto Co., (Thailand) Ltd., PR Department.
Mr. Ekkalak / Ms. Pensinee Tel. 02-247-7000 (Ext. 1551 or 1516)
Email: ekkalak_tangsankharo@ajinomoto.com /  pensinee_udomlaksana@ajinomoto.com
Find out more about Ajinomoto in Thailand at www.ajinomoto.co.th